{"id":6896,"date":"2009-03-28T14:06:58","date_gmt":"2009-03-28T12:06:58","guid":{"rendered":"http:\/\/www.korhanyilmaz.com\/?p=6896"},"modified":"2009-03-28T14:06:58","modified_gmt":"2009-03-28T12:06:58","slug":"250-bin-euro-icin-deger-mi","status":"publish","type":"post","link":"http:\/\/www.korhanyilmaz.com\/?p=6896","title":{"rendered":"250 bin Euro i\u00e7in de\u011fer mi?"},"content":{"rendered":"

\"250<\/p>\n

Fatih Terim’in \u00f6ld\u00fcrme temas\u0131 i\u00e7eren ‘Amans\u0131z ol’ reklam\u0131nda oynamas\u0131 tepki \u00e7ekti<\/strong><\/p>\n

Milli tak\u0131m hocas\u0131 Fatih Terim’in buffalo, pitbull ve akrep gibi \u00fcrk\u00fct\u00fcc\u00fc hayvanlar\u0131n kullan\u0131ld\u0131\u011f\u0131 Nike reklam\u0131ndaki mesaj\u0131 kamuoyu taraf\u0131ndan uygunsuz bulundu. Bu reklam i\u00e7in 250 bin Euro alan Terim ele\u015ftirilirken slogan\u0131n de\u011fi\u015ftirilmesi isteniyor.<\/p>\n

A Milli Futbol Tak\u0131m\u0131’m\u0131z\u0131n Teknik Direkt\u00f6r\u00fc Fatih Terim’in \u0130spanya ma\u00e7lar\u0131 \u00f6ncesinde T\u00fcrk Milli Tak\u0131m\u0131’n\u0131n sponsor firmas\u0131 olan Nike’yle \u00e7ekti\u011fi reklam filmi b\u00fcy\u00fck tepkilere yol a\u00e7t\u0131. ‘Amans\u0131z ol’ slogan\u0131yla izleyicilerin be\u011fenisine sunulan reklam\u0131n verdi\u011fi mesajla, s\u00f6zl\u00fckte yer alan anlam\u0131 aras\u0131ndaki \u00e7eli\u015fki hemen hemen herkesin isyan\u0131na neden oldu.<\/p>\n

TER\u0130M’\u0130N BA\u015eI A\u011eRIR<\/strong><\/p>\n

T\u00dcRK\u0130YE’DE hemen hemen herkesin \u00f6rnek ald\u0131\u011f\u0131 bir ki\u015fi olan Terim’in, toplumu \u015fiddete y\u00f6nelten bir reklam yerine daha anlaml\u0131 mesaj veren bir yap\u0131tta yer almamas\u0131 en \u00e7ok konu\u015fulan ele\u015ftiri konusu oldu. T\u00fcrk\u00e7e s\u00f6zl\u00fckte ‘Amans\u0131z’ kelimesinin anlam\u0131 ‘\u00d6ld\u00fcr\u00fcc\u00fc, huzur vermeyen ve zalim’ gibi s\u00f6zc\u00fcklerle a\u00e7\u0131klan\u0131rken, reklam filminde ise bu benzetmelerin \u00e7ok d\u0131\u015f\u0131nda ‘\u0130nat\u00e7\u0131, diz \u00e7\u00f6kmeyen ve pas etmeyen’ gibi daha yumu\u015fak ifadelerle anlat\u0131l\u0131yor olmas\u0131 bir\u00e7ok yard\u0131m kampanyas\u0131na kat\u0131lan Fatih Terim’in bu kez ba\u015f\u0131n\u0131 a\u011fr\u0131tacak gibi g\u00f6z\u00fck\u00fcyor.<\/p>\n

REKLAM YILDIZI G\u0130B\u0130<\/strong><\/p>\n

BU konular tart\u0131\u015f\u0131lmaya devam ederken, sponsorlar ve federasyondan geliriyle y\u0131ll\u0131k kazanc\u0131 5 milyon TL’yi bulan Fatih Terim’in bu reklamdan ald\u0131\u011f\u0131 \u00fccret de sorgulanmaya ba\u015flad\u0131. \u00c7o\u011fu kesim ‘Fatih hoca 250 bin Euro’ya neden b\u00f6yle bir filmde oynad\u0131?’ diye olaya yakla\u015f\u0131rken, Terim’in daha \u00f6nceki Turkcell reklamlar\u0131ndan 650 bin dolar ald\u0131\u011f\u0131 biliniyor.<\/p>\n

2006 y\u0131l\u0131nda \u015e\u00fckr\u00fc Saraco\u011flu’nda oynanan olayl\u0131 \u0130svi\u00e7re ma\u00e7\u0131nda ya\u015fananlarla ‘imaj\u0131 sars\u0131lan’ T\u00fcrk Milli Tak\u0131m\u0131m\u0131z’\u0131n ba\u015f kahramanlar\u0131 say\u0131lan Arda Turan, Volkan Demirel, Hakan Balta ve G\u00f6khan \u00dcnal gibi isimlerin de b\u00f6yle bir reklamda oynamas\u0131 tepki \u00e7ekerken, Futbol Federasyonu da bu ele\u015ftirilerden nasibini ald\u0131. Reklamda Buffalo, Pitbul ve akrep gibi \u00fcrk\u00fct\u00fcc\u00fc hayvanlar\u0131n ana tema olarak i\u015flenmesi de olduk\u00e7a garip kar\u015f\u0131land\u0131 ve en \u00e7ok tepki g\u00f6ren konu oldu.<\/p>\n

FEDERASYONA TEPK\u0130<\/strong><\/p>\n

DAHA \u00f6nce b\u00fcy\u00fck organizasyonlar \u00f6ncesi topluma birlik ve beraberli\u011fin a\u015f\u0131land\u0131\u011f\u0131 reklamlara imzas\u0131n\u0131 atan federasyon yetkililerinin bu reklam\u0131n televizyonlarda yay\u0131nlanmas\u0131n\u0131n ard\u0131ndan T\u00fcrkiye’nin \u00f6nde gelen isimleri reklam\u0131n kald\u0131r\u0131lmas\u0131n\u0131 istiyor.<\/p>\n

Kaynak : Vatan Gazetesi<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<\/p>\n

Fatih Terim’in \u00f6ld\u00fcrme temas\u0131 i\u00e7eren ‘Amans\u0131z ol’ reklam\u0131nda oynamas\u0131 tepki \u00e7ekti<\/p>\n

Milli tak\u0131m hocas\u0131 Fatih Terim’in buffalo, pitbull ve akrep gibi \u00fcrk\u00fct\u00fcc\u00fc hayvanlar\u0131n kullan\u0131ld\u0131\u011f\u0131 Nike reklam\u0131ndaki mesaj\u0131 kamuoyu taraf\u0131ndan uygunsuz bulundu. Bu reklam i\u00e7in 250 bin Euro alan Terim ele\u015ftirilirken slogan\u0131n de\u011fi\u015ftirilmesi isteniyor.<\/p>\n

A Milli Futbol Tak\u0131m\u0131’m\u0131z\u0131n Teknik <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-6896","post","type-post","status-publish","format-standard","hentry","category-spor","odd"],"_links":{"self":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/6896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6896"}],"version-history":[{"count":0,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/6896\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6896"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}