{"id":45746,"date":"2012-01-03T02:32:14","date_gmt":"2012-01-03T00:32:14","guid":{"rendered":"http:\/\/www.korhanyilmaz.com\/?p=45746"},"modified":"2012-01-03T02:55:47","modified_gmt":"2012-01-03T00:55:47","slug":"borusan-yol-kazasi-dedi-olanlar-icin-ozur-diledi","status":"publish","type":"post","link":"http:\/\/www.korhanyilmaz.com\/?p=45746","title":{"rendered":"Borusan \u2018yol kazas\u0131\u2019 dedi olanlar i\u00e7in \u00f6z\u00fcr diledi"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Borusan CEO\u2019su Agah U\u011fur, bir gazetede yer alan \u2018Ba\u015f\u00f6rt\u00fcl\u00fc binince BMW bozuluyor\u2019 ba\u015fl\u0131kl\u0131 haber \u00fczerine bas\u0131n toplant\u0131s\u0131 d\u00fczenledi. Sorunun MINI otomobillerinin Marka Direkt\u00f6r\u00fc\u2019n\u00fcn hatal\u0131 bir a\u00e7\u0131klamas\u0131ndan kaynakland\u0131\u011f\u0131n\u0131 belirten U\u011fur, direkt\u00f6r\u00fcn istifas\u0131n\u0131 kabul ettiklerini ancak bunun Borusan Holding\u2019in kurumsal sorumlulu\u011funu ortadan kald\u0131rmad\u0131\u011f\u0131 i\u00e7in t\u00fcm T\u00fcrkiye\u2019den \u00f6z\u00fcr dilediklerini a\u00e7\u0131klad\u0131.<\/p>\n

Borusan Holding, rallici Burcu \u00c7etinkaya ile \u015firket aras\u0131ndaki sponsorluk anla\u015fmas\u0131n\u0131n, \u00c7etinkaya\u2019n\u0131n TV program\u0131nda MINI marka otomobili ba\u015f\u00f6rt\u00fcl\u00fc arkada\u015f\u0131yla test etti\u011fi gerek\u00e7esiyle iptal edildi\u011fi y\u00f6n\u00fcndeki iddialara a\u00e7\u0131kl\u0131k getirirken, \u015firketin CEO\u2019su Agah U\u011fur, \u201cHangi dil, din, \u0131rk, inan\u00e7, giyim ve ya\u015fam tarz\u0131nda olursa olsun t\u00fcm vatanda\u015flar\u0131m\u0131zdan i\u00e7tenlikle \u00f6z\u00fcr dileriz\u201d dedi.<\/p>\n

Agah U\u011fur ve Borusan Otomotiv \u0130cra Kurulu Ba\u015fkan\u0131 E\u015fref Biry\u0131ld\u0131z, ge\u00e7en hafta Yeni \u015eafak gazetesinde yay\u0131nlanan \u2018Ba\u015f\u00f6rt\u00fcl\u00fc binince BMW bozuluyor\u2019 ba\u015fl\u0131kl\u0131 haber \u00fczerine bir bas\u0131n toplant\u0131s\u0131 d\u00fczenledi.<\/p>\n

Borusan Holding CEO\u2019su U\u011fur, Burcu \u00c7etinkaya ile sponsorluk g\u00f6r\u00fc\u015fmelerinin ge\u00e7en y\u0131l nisanda ba\u015flay\u0131p aral\u0131k ay\u0131na kadar s\u00fcrd\u00fc\u011f\u00fcn\u00fc belirterek, \u00d6TV art\u0131\u015flar\u0131 sonras\u0131nda mevcut i\u015f hacminin daralmas\u0131 ve y\u00fczde 40 oran\u0131nda b\u00fct\u00e7e k\u0131s\u0131tlamas\u0131na gitme karar\u0131 al\u0131nmas\u0131 \u00fczerine g\u00f6r\u00fc\u015fmelerin sonland\u0131r\u0131ld\u0131\u011f\u0131n\u0131 kaydetti. U\u011fur, bu karar\u0131n devam\u0131nda MINI markas\u0131 direkt\u00f6r\u00fcn\u00fcn, markan\u0131n tarafs\u0131z konumunu kendi a\u00e7\u0131s\u0131ndan yanl\u0131\u015f de\u011ferlendirerek, \u015firket a\u00e7\u0131s\u0131ndan kesinlikle kabul edilemez bir yakla\u015f\u0131m i\u00e7inde bulundu\u011funu belirtti.<\/p>\n

‘Hata yapt\u0131, ayr\u0131ld\u0131’<\/strong><\/p>\n

Yeni \u015eafak\u2019\u0131n haberinde, gazetenin sorular\u0131n\u0131 yan\u0131tlayan MINI Marka Direkt\u00f6r\u00fc Hakan Bay\u00fclgen\u2019in \u201cBizim tavr\u0131m\u0131z sadece ba\u015f\u00f6rt\u00fcs\u00fcyle ilgili de\u011fil. Siyasi amblem olsayd\u0131 yine uyar\u0131 yapard\u0131k\u201d dedi\u011fi yaz\u0131lm\u0131\u015ft\u0131. Agah U\u011fur d\u00fcnk\u00fc toplant\u0131da bu konu \u00fczerine \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cA\u00e7\u0131klamas\u0131n\u0131n \u00f6z\u00fcnde ba\u015f\u00f6rt\u00fcs\u00fc ile siyaset aras\u0131nda bir paralellik kurmu\u015f, sponsorluk s\u00f6zle\u015fmesinin ger\u00e7ekle\u015ftirilmemesinin nedeni olarak b\u00fct\u00e7e k\u0131s\u0131tlamas\u0131ndan ziyade bu paralelli\u011fi i\u015faret eden bir ifadede bulunmu\u015ftur. Nihai karar\u0131m\u0131z\u0131n zamanlamas\u0131 ve marka m\u00fcd\u00fcr\u00fcn\u00fcn baz\u0131 a\u00e7\u0131klamalar\u0131n\u0131n da etkisiyle g\u00f6r\u00fc\u015fmelerin sonlanmas\u0131na ili\u015fkin gerek\u00e7eler yoruma a\u00e7\u0131k hale gelmi\u015ftir. Marka m\u00fcd\u00fcr\u00fc \u00e7al\u0131\u015fan\u0131m\u0131z, Borusan\u2019\u0131n \u00e7al\u0131\u015fma ilkelerini hi\u00e7bir \u015fekilde temsil etmeyen gerek resmi olmayan ortamda kulland\u0131\u011f\u0131 baz\u0131 ifadeler, gerekse Yeni \u015eafak gazetesine yetkisiz verdi\u011fi a\u00e7\u0131klamalarla net bir hata yapm\u0131\u015ft\u0131r. Bu, mesleki bir hatad\u0131r. Bu hatas\u0131 nedeniyle kendisi, i\u015f akdini feshetmemize gerek kalmadan istifa etmi\u015ftir.\u201d<\/p>\n

S\u00f6z konusu Marka Direkt\u00f6r\u00fc\u2019n\u00fcn hatas\u0131n\u0131n, Borusan Holding\u2019in kurumsal sorumlu\u011funu ortadan kald\u0131rmad\u0131\u011f\u0131n\u0131, bu nedenle de hangi dil, din, \u0131rk, inan\u00e7, giyim ve ya\u015fam tarz\u0131nda olursa olsun t\u00fcm vatanda\u015flardan i\u00e7tenlikle \u00f6z\u00fcr dilediklerini s\u00f6yleyen U\u011fur, \u201cTersi bir yakla\u015f\u0131m\u0131n Borusan taraf\u0131ndan benimsenmesi, kurumumuzun ge\u00e7mi\u015fine, etik de\u011ferlerine ve sosyal sorumluluk anlay\u0131\u015f\u0131na ayk\u0131r\u0131d\u0131r\u201d ifadesini kulland\u0131.<\/p>\n

‘Tedbir al\u0131yoruz…’<\/strong><\/p>\n

U\u011fur, \u201cBunun bir yol kazas\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Tabii ki burada ki\u015filerin a\u00e7\u0131klamalar\u0131 \u015firketleri ba\u011fl\u0131yor. Bunun bir daha olmamas\u0131 i\u00e7in gerekli tedbirleri al\u0131p yolumuza devam edece\u011fiz. Yeni bir yol kazas\u0131 olmamas\u0131 i\u00e7in ne yapmak gerekiyorsa onu yapaca\u011f\u0131z\u201d dedi. Eski marka m\u00fcd\u00fcrlerinin a\u00e7\u0131klamalar\u0131nda Borusan Grubu\u2019nun d\u00fc\u015f\u00fcncelerini yans\u0131tmayan beyanlar oldu\u011funa dikkati \u00e7eken U\u011fur, bu a\u00e7\u0131klamalar\u0131 \u201ckraldan \u00e7ok kralc\u0131\u201d s\u00f6ylemler olarak de\u011ferlendirdi.<\/p>\n

‘Sadece \u00fc\u00e7 \u0130ptal var’<\/strong><\/p>\n

Sorular\u0131 yan\u0131tlayan Borusan Otomotiv \u0130cra Kurulu Ba\u015fkan\u0131 E\u015fref Biry\u0131ld\u0131z da, bu olay sonras\u0131nda 1\u2019i Adana\u2019da ikisi de \u0130stanbul\u2019da olmak \u00fczere \u00fc\u00e7 kesin BMV sipari\u015finin iptal oldu\u011funu, bundan sonraki s\u00fcre\u00e7te bu durumun markalar\u0131n\u0131 zedeleyecek bir olay haline gelmemesini umduklar\u0131n\u0131 belirtti. Biry\u0131ld\u0131z, bununla birlikte Motosiklet Federasyonu ile aralar\u0131nda bir anla\u015fma ve benzeri durum olmad\u0131\u011f\u0131n\u0131, hi\u00e7bir ili\u015fkilerinin bulunmad\u0131\u011f\u0131n\u0131 kaydetti.<\/p>\n

Agah U\u011fur ise, BMW Grubu ile herhangi bir sorun olup olmad\u0131\u011f\u0131na ili\u015fkin soruya da \u201c\u0130li\u015fkimizin g\u00fcc\u00fcnden \u015f\u00fcphe etmiyoruz. Direkt temas\u0131m\u0131z olmad\u0131. Ancak BMW de ayr\u0131mc\u0131l\u0131\u011fa izin vermeyen bir kurumdur\u201d yan\u0131t\u0131n\u0131 verdi.<\/p>\n

Kaynak : Milliyet.com.tr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\n

Borusan CEO\u2019su Agah U\u011fur, bir gazetede yer alan \u2018Ba\u015f\u00f6rt\u00fcl\u00fc binince BMW bozuluyor\u2019 ba\u015fl\u0131kl\u0131 haber \u00fczerine bas\u0131n toplant\u0131s\u0131 d\u00fczenledi. Sorunun MINI otomobillerinin Marka Direkt\u00f6r\u00fc\u2019n\u00fcn hatal\u0131 bir a\u00e7\u0131klamas\u0131ndan kaynakland\u0131\u011f\u0131n\u0131 belirten U\u011fur, direkt\u00f6r\u00fcn istifas\u0131n\u0131 kabul ettiklerini ancak bunun Borusan Holding\u2019in kurumsal sorumlulu\u011funu ortadan kald\u0131rmad\u0131\u011f\u0131 i\u00e7in t\u00fcm T\u00fcrkiye\u2019den \u00f6z\u00fcr dilediklerini a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[627,628,629,630,626,631],"class_list":["post-45746","post","type-post","status-publish","format-standard","hentry","category-gundem","tag-agah-ugur","tag-borusan","tag-borusan-holding","tag-burcu-cetinkaya","tag-esref-biryildiz","tag-hakan-bayulgen","odd"],"_links":{"self":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/45746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45746"}],"version-history":[{"count":0,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/45746\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45746"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}