{"id":42787,"date":"2011-11-19T10:28:29","date_gmt":"2011-11-19T08:28:29","guid":{"rendered":"http:\/\/www.korhanyilmaz.com\/?p=42787"},"modified":"2011-11-19T12:19:38","modified_gmt":"2011-11-19T10:19:38","slug":"kredi-kartlariyla-ilgili-onemli-gelisme","status":"publish","type":"post","link":"http:\/\/www.korhanyilmaz.com\/?p=42787","title":{"rendered":"Kredi kartlar\u0131yla ilgili \u00f6nemli geli\u015fme"},"content":{"rendered":"

\"\"<\/a><\/p>\n

BKM Genel M\u00fcd\u00fcr\u00fc Canko, 2012\u2019nin ilk \u00e7eyre\u011finde dijital c\u00fczdan\u0131 tan\u0131tacaklar\u0131n\u0131 s\u00f6yledi. Canko, \u201cC\u00fczdan\u0131m\u0131zda sadece kredi kartlar\u0131 ve banka kartlar\u0131 yok, marka kartlar\u0131 da entegre olacak. Sadece \u00f6demelerinizi de\u011fil tasarruflar\u0131n\u0131z\u0131 da bu c\u00fczdanla yapacaks\u0131n\u0131z\u201d dedi.\u00a0<\/p>\n

Bankalararas\u0131 Kart Merkezi (BKM) Genel M\u00fcd\u00fcr\u00fc Dr. Soner Canko, T\u00fcrkiye\u2019nin kartl\u0131 \u00f6demeler sistemi alan\u0131nda \u00e7ok \u00f6nemli bir a\u015fama kat etti\u011fini, nakitsiz toplum yaratma hedefine uygun olarak da \u00f6demelerde nakitsiz y\u00f6ntemlerin se\u00e7ilmesi i\u00e7in b\u00fcy\u00fck bir kitlesel d\u00f6n\u00fc\u015f\u00fcm ve de\u011fi\u015fim s\u00fcreci ba\u015flatt\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n

Fransa\u2019n\u0131n ba\u015fkenti Paris\u2019te ger\u00e7ekle\u015fen ve \u00f6deme sistemleri sekt\u00f6r\u00fcn\u00fcn, d\u00fcnyadaki en b\u00fcy\u00fck ve en sayg\u0131n etkinli\u011fi olarak kabul edilen Cartes 2011 Zirvesi\u2019nde T\u00fcrkiye\u2019nin \u201cOnur Konu\u011fu \u00dclkesi\u201d olmas\u0131 vesilesiyle Paris\u2019te bir bas\u0131n toplant\u0131s\u0131 d\u00fczenleyen Soner Canko, \u201cT\u00fcrkiye Onur Konu\u011fu unvan\u0131 ile kartl\u0131 \u00f6deme sistemleri sekt\u00f6r\u00fcnde Avrupa\u2019n\u0131n en b\u00fcy\u00fck pazarlar\u0131ndan biri oldu\u011funu bir kez daha kan\u0131tlam\u0131\u015f oldu. Kartl\u0131 \u00f6deme sistemleri olarak, turizm ve tekstilden sonra T\u00fcrkiye\u2019nin d\u00fcnyada \u00fc\u00e7\u00fcnc\u00fc b\u00fcy\u00fck marka alg\u0131s\u0131 olduk. \u015eimdi son a\u015famas\u0131na geldi\u011fimiz Ulusal Dijital C\u00fczdan projemiz ile d\u00fcnyan\u0131n bir kez daha dikkatini \u00fczerimize \u00e7ekece\u011fiz\u201d dedi.<\/p>\n

\u201cONUR KONU\u011eU OLMANIN AYRI B\u0130R \u00d6NEM\u0130 VAR\u201d\u00a0<\/strong><\/p>\n

Cartes 2011\u2019de T\u00fcrkiye\u2019nin Onur Konu\u011fu olmas\u0131n\u0131n \u00f6nemine de\u011finen Soner Canko \u201cCartes\u2019te her y\u0131l onur konu\u011fu olmuyor ve her \u00fclkeye bu tan\u0131m yap\u0131lm\u0131yor. T\u00fcrkiye\u2019nin 2011\u2019de onur konu\u011fu \u00fclke olarak se\u00e7ilmesi ger\u00e7ekten \u00e7ok \u00f6nemli. T\u00fcrkiye, \u00f6deme sistemlerinde elde etti\u011fi ba\u015far\u0131larla t\u00fcm d\u00fcnyan\u0131n da dikkatini \u00e7ekiyor. Buraya kolay gelmedik, ge\u00e7en 20 y\u0131lda yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n, do\u011fru zamanda yap\u0131lan do\u011fru yat\u0131r\u0131mlar\u0131n bir sonucu oldu. T\u00fcrk vatanda\u015flar\u0131 olarak AB \u00fclkelerine vize ile girmenin yan\u0131 s\u0131ra vize alabilmek i\u00e7in de onlarca evrak haz\u0131rlamak durumunda kal\u0131yoruz. \u015eimdi kartl\u0131 \u00f6deme sistemlerinde T\u00fcrkiye geldi\u011fi nokta itibariyle AB\u2019nin kap\u0131s\u0131ndan i\u00e7eri girmi\u015f oluyor. Bu y\u00f6n\u00fcyle Onur Konu\u011fu olmak da ayr\u0131 bir \u00f6nem ta\u015f\u0131yor\u201d dedi.<\/p>\n

\u201cTEMASSIZ KARTLARDA \u00d6NEML\u0130 \u0130LERLEME SA\u011eLADIK\u201d\u00a0<\/strong><\/p>\n

BKM Genel M\u00fcd\u00fcr\u00fc Soner Canko, d\u00fcnyada kartl\u0131 \u00f6deme sistemlerinde bir \u00e7ok ilk uygulaman\u0131n T\u00fcrkiye\u2019de ba\u015flad\u0131\u011f\u0131n\u0131 ifade ederek bunun son \u00f6rne\u011finin temass\u0131z kart sistemleri oldu\u011funu kaydetti. Canko, \u201cAvrupa\u2019da temass\u0131z kredi kart\u0131 T\u00fcrkiye\u2019de ba\u015flad\u0131. \u0130lk temass\u0131z kart\u0131 T\u00fcrkiye olarak biz ger\u00e7ekle\u015ftirdik. Temass\u0131z teknolojide \u015fimdiye kadar \u00f6nemli bir mesafe kat ettik, ama bu yeterli de\u011fil.Bu alanda daha y\u00fcksek bir potansiyel var.Temass\u0131z uygulamalarda \u00f6n\u00fcm\u00fcz \u00e7ok a\u00e7\u0131k.Bankalar\u0131m\u0131z da bu konuda yenilik\u00e7i ve yarat\u0131c\u0131 uygulamalara imza at\u0131yor\u201d dedi. T\u00fcrkiye\u2019de son verilerle 3 milyon civar\u0131nda temass\u0131z kart kullan\u0131c\u0131s\u0131 oldu\u011funu belirten Canko, \u201cD\u00fcnyada art\u0131k \u00f6rnek g\u00f6steriliyoruz\u201d dedi.<\/p>\n

\u201c2023 NAK\u0130TS\u0130Z B\u0130R D\u00dcNYA OLACAK\u201d\u00a0<\/strong><\/p>\n

Canko, Paris\u2019te d\u00fczenledi\u011fi bas\u0131n toplant\u0131s\u0131nda T\u00fcrkiye\u2019nin \u00f6deme sistemlerinin 2012-2023 yol haritas\u0131n\u0131 da a\u00e7\u0131klarken, zor bir hedef olmakla birlikte T\u00fcrkiye\u2019de \u2018nakitsiz \u00f6demeler d\u00fcnyas\u0131\u2019 yaratma hedefleri oldu\u011funu s\u00f6yledi. Canko, BKM taraf\u0131ndan y\u00fcr\u00fct\u00fclen Bay Bay Nakit kampanyas\u0131n\u0131n \u00e7ok ba\u015far\u0131l\u0131 oldu\u011funu belirterek \u201c\u00d6deme sistemlerinde 2012-2023 d\u00f6nemi hedefimiz, 2023 y\u0131l\u0131nda nakitsiz \u00f6deme yapan bir T\u00fcrkiye tablosu yaratmak olacak. Bu yolda t\u00fcketici ve perakende sekt\u00f6r\u00fcn\u00fc bilin\u00e7lendirme \u00e7al\u0131\u015fmalar\u0131 yapmam\u0131z laz\u0131m. Temass\u0131z kart uygulamalar\u0131nda potansiyel b\u00fcy\u00fck. Bunun bir ad\u0131m sonras\u0131 Yak\u0131n Alan \u0130leti\u015fimi olarak adland\u0131r\u0131lan NFC olacak. Bu konuda t\u00fcm taraflar yo\u011fun bir \u00e7al\u0131\u015fma i\u00e7inde\u201d dedi.<\/p>\n

ULUSAL D\u0130J\u0130TAL C\u00dcZDAN GEL\u0130YOR\u00a0<\/strong><\/p>\n

BKM Genel M\u00fcd\u00fcr\u00fc Soner Canko, sanal d\u00fcnyada yap\u0131lan i\u015flemleri daha g\u00fcvenli ve h\u0131zl\u0131 hale getirmek \u00fczere yeni bir proje ba\u015flatt\u0131klar\u0131n\u0131 ifade ederek, Ulusal Dijital C\u00fczdan olarak adland\u0131rd\u0131klar\u0131 projenin mobil \u00f6deme d\u00fcnyas\u0131na \u00f6nemli bir boyut getirece\u011fini vurgulad\u0131. Canko bu konuda \u201cUlusal Dijital C\u00fczdan bu \u00e7al\u0131\u015fmalar i\u00e7inde beni en heyecanland\u0131ran b\u00f6l\u00fcm\u00fc olu\u015fturuyor. 2012\u2019nin ilk \u00e7eyre\u011finde dijital c\u00fczdanla ilgili ilk tan\u0131t\u0131m\u0131m\u0131z\u0131 yapaca\u011f\u0131z. \u00d6nce internet \u00fczerinden bunu a\u00e7aca\u011f\u0131z, zamanla yap\u0131 t\u00fcm bankalara a\u00e7\u0131k olacak. Dijital c\u00fczdan, ulusal ve operat\u00f6r ba\u011f\u0131ms\u0131z bir uygulama olarak yap\u0131land\u0131r\u0131lacak. D\u00fcnyada ilk defa bir \u00fclke sanal d\u00fcnyada kendi ulusal c\u00fczdan\u0131n\u0131 duyurmu\u015f olacak\u201d dedi.<\/p>\n

Dijital c\u00fczdan ile t\u00fcm \u00f6deme kartlar\u0131n\u0131n entegre edilece\u011fi tek bir c\u00fczdan olaca\u011f\u0131n\u0131 ifade eden Canko, \u201cC\u00fczdan\u0131m\u0131zda sadece kredi kartlar\u0131 ve banka kartlar\u0131 yok, marka kartlar\u0131 da entegre olacak. Sadece \u00f6demeler de\u011fil tasarruflar da bu c\u00fczdan \u00fczerinde yap\u0131labilecek. Bu konunun detaylar\u0131n\u0131 bu a\u015famada vermek istemiyoruz,2012\u2019nin ilk \u00e7eyre\u011finde projeyi kamuoyuna duyurmay\u0131 hedefliyoruz. Amac\u0131m\u0131z, internet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015fin s\u00fcresini k\u0131saltmak, t\u00fcketiciye daha h\u0131zl\u0131 daha kolay ve g\u00fcvenli i\u015flem yapabilme f\u0131rsat\u0131 yaratmak olacak\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n

KARTLI \u00d6DEMELER\u0130N TOPLAM T\u00dcKET\u0130M HARCAMALARINDAK\u0130 PAYI ARTIYOR\u00a0<\/strong><\/p>\n

Toplant\u0131da sekt\u00f6rel rakamlar\u0131 da de\u011ferlendiren Soner Canko, kredi kart\u0131 ve banka kart\u0131yla yap\u0131lan harcamalar\u0131n toplam t\u00fcketim harcamalar\u0131 i\u00e7indeki pay\u0131nda ge\u00e7en 10 y\u0131lda \u00f6nemli bir art\u0131\u015f oldu\u011funa dikkat \u00e7ekti. Soner Canko, \u201cT\u00fcrkiye\u2019de kartl\u0131 \u00f6deme sistemlerinin toplam harcamalar i\u00e7indeki pay\u0131 2000 y\u0131l\u0131nda y\u00fczde 8 d\u00fczeyinde idi. 2005 y\u0131l\u0131nda bu oran y\u00fczde 18\u2019e \u00e7\u0131kt\u0131.2011\u2019e geldi\u011fimizde de bu oran y\u00fczde 32 gibi olduk\u00e7a iyi bir orana ula\u015ft\u0131. Nerdeyse bu s\u00fcrede d\u00f6rt kata varan bir art\u0131\u015f ger\u00e7ekle\u015fti. \u0130\u015fin en \u00f6nemli yan\u0131 bu geli\u015fmenin hi\u00e7 kesintiye u\u011framadan istikrarl\u0131 bir \u015fekilde s\u00fcrmesidir. Avrupa\u2019da bu oran ortalama y\u00fczde 25\u2019ler civar\u0131nda.2001 krizini biz ya\u015fad\u0131k ve 2008\u2019de de d\u00fcnya krizi ya\u015fanmas\u0131na ra\u011fmen T\u00fcrkiye\u2019de kartl\u0131 \u00f6deme sistemlerinin nihai t\u00fcketim harcamalar\u0131n\u0131n pay\u0131 hi\u00e7 eksiye d\u00f6nmeden b\u00fcy\u00fcme g\u00f6sterdi\u201d diye konu\u015ftu.<\/p>\n

PAZAR B\u00dcY\u00dcKL\u00dc\u011e\u00dc 250 M\u0130LYAR DOLAR\u00a0<\/strong><\/p>\n

Toplant\u0131da kartl\u0131 \u00f6deme sekt\u00f6r\u00fcn\u00fcn Avrupa ile k\u0131yaslamal\u0131 durumunu da aktaran Soner Canko, T\u00fcrkiye\u2019nin 1.95 milyon POS say\u0131s\u0131 ile Avrupa\u2019da birinci s\u0131rada oldu\u011funu, 50 milyona ula\u015fan kredi kart\u0131 ile de ikinci s\u0131rada bulundu\u011funu s\u00f6yledi. Canko, T\u00fcrkiye\u2019nin 78 milyon banka kart\u0131 say\u0131s\u0131 ile \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer ald\u0131\u011f\u0131n\u0131, toplam 249 milyar dolarl\u0131k pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc ile de alt\u0131nc\u0131 s\u0131rada bulundu\u011funu belirterek, \u201cBu pazar\u0131 da b\u00fcy\u00fcterek daha \u00f6n s\u0131ralara \u00e7\u0131kmak istiyoruz\u201d dedi. BKM verilerine g\u00f6re, e-ticaret i\u015flem cirolar\u0131nda son 5 y\u0131lda, y\u0131ll\u0131k ortalama y\u00fczde 60 oran\u0131nda b\u00fcy\u00fcme g\u00f6r\u00fcld\u00fc\u011f\u00fc s\u00f6yleyen Canko, ayn\u0131 d\u00f6nemde e-ticaret i\u015flem adetlerindeki b\u00fcy\u00fcme oran\u0131n ise y\u00fczde 75 olarak kaydedildi\u011fini belirtti.<\/p>\n

BAY BAY NAK\u0130T KAMPANYASINDA 100 B\u0130N FACEBOOK \u0130ZLEY\u0130C\u0130S\u0130\u00a0<\/strong><\/p>\n

Bankalararas\u0131 Kart Merkezi taraf\u0131ndan, al\u0131\u015fveri\u015flerde nakit yerine banka kart\u0131 kullan\u0131m\u0131n\u0131 yayg\u0131nla\u015ft\u0131rmak amac\u0131yla, 2004 y\u0131l\u0131ndan bu yana s\u00fcrd\u00fcr\u00fclen bilin\u00e7lendirme \u00e7al\u0131\u015fmalar\u0131n\u0131n \u201cBay Bay Nakit\u201d kampanyas\u0131yla ivme kazand\u0131\u011f\u0131n\u0131 vurgulayan Canko s\u00fcrd\u00fcr\u00fclen bilin\u00e7lendirme kampanyalar\u0131 sonucu, al\u0131\u015fveri\u015flerde banka kart\u0131 kullan\u0131m oran\u0131nda, y\u0131ll\u0131k y\u00fczde 65\u2019lik bir art\u0131\u015f sa\u011fland\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u201cBay Bay Nakit\u201d kampanyas\u0131n\u0131n ba\u015flang\u0131c\u0131ndan bug\u00fcne kadar olan s\u00fcrenin, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re k\u0131yasland\u0131\u011f\u0131nda al\u0131\u015fveri\u015flerde banka kart\u0131 kullan\u0131m\u0131nda y\u00fczde 52 oran\u0131nda bir art\u0131\u015f g\u00f6zlendi\u011finin alt\u0131n\u0131 \u00e7izen Canko,kampanyan\u0131n platformu olan www.baybaynakit.com sitesini kampanyan\u0131n ba\u015flang\u0131c\u0131ndan bu yana 300 bin ki\u015finin ziyaret etti\u011fini, kampanyan\u0131n Facebook sayfas\u0131n\u0131n ise, yine k\u0131sa bir s\u00fcre i\u00e7inde 100 bin ki\u015fiye yakla\u015fan rekor bir be\u011feni say\u0131s\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 ifade etti. Canko, Bay Bay Nakit kampanyas\u0131n\u0131n 12 y\u0131l boyunca devam edece\u011fini s\u00f6zlerine ekledi.<\/p>\n

Kaynak : H\u00fcrriyet.com.tr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\n

BKM Genel M\u00fcd\u00fcr\u00fc Canko, 2012\u2019nin ilk \u00e7eyre\u011finde dijital c\u00fczdan\u0131 tan\u0131tacaklar\u0131n\u0131 s\u00f6yledi. Canko, \u201cC\u00fczdan\u0131m\u0131zda sadece kredi kartlar\u0131 ve banka kartlar\u0131 yok, marka kartlar\u0131 da entegre olacak. Sadece \u00f6demelerinizi de\u011fil tasarruflar\u0131n\u0131z\u0131 da bu c\u00fczdanla yapacaks\u0131n\u0131z\u201d dedi. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-42787","post","type-post","status-publish","format-standard","hentry","category-ekonomi","odd"],"_links":{"self":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/42787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42787"}],"version-history":[{"count":0,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/42787\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42787"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}