{"id":39245,"date":"2011-08-24T16:27:13","date_gmt":"2011-08-24T13:27:13","guid":{"rendered":"http:\/\/www.korhanyilmaz.com\/?p=39245"},"modified":"2011-08-28T19:13:38","modified_gmt":"2011-08-28T16:13:38","slug":"mey-ickinin-diageoya-satisi-tamamlandi","status":"publish","type":"post","link":"http:\/\/www.korhanyilmaz.com\/?p=39245","title":{"rendered":"Mey \u0130\u00e7ki’nin Diageo’ya sat\u0131\u015f\u0131 tamamland\u0131"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Portf\u00f6y\u00fcnde Johnnie Walker, J&B, Smirnoff, Gordon’s ve Baileys gibi markalar\u0131 bulunduran alkoll\u00fc i\u00e7ki \u00fcreticisi Diageo, Mey \u0130\u00e7ki’yi sat\u0131n alma i\u015flemlerini tamamlad\u0131.<\/p>\n

Diageo Avrupa Ba\u015fkan\u0131 Andrew Morgan, d\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda, dinamik ve b\u00fcy\u00fcyen bir piyasa olan T\u00fcrkiye’nin, Diageo i\u00e7in \u00f6nemli oldu\u011funu vurgulad\u0131.<\/p>\n

Bug\u00fcne kadar distrib\u00fct\u00f6rleri arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcnlerini da\u011f\u0131tt\u0131klar\u0131 T\u00fcrkiye pazar\u0131n\u0131 iyi tan\u0131d\u0131klar\u0131n\u0131, T\u00fcrkiye’nin kendilerine \u00f6nemli f\u0131rsatlar sunaca\u011f\u0131na inand\u0131klar\u0131n\u0131 dile getiren Morgan, sahip olduklar\u0131 deneyim ve tutkuyla bu pazara geldiklerini s\u00f6yledi.<\/p>\n

Bu sat\u0131n almayla birlikte geli\u015fmekte olan piyasalardaki mevcudiyetlerini de art\u0131racaklar\u0131n\u0131 ifade eden Morgan, “T\u00fcrkiye bizim i\u00e7in uzun d\u00f6nemli stratejik yat\u0131r\u0131m imkan\u0131 sa\u011fl\u0131yor. Pazar giderek g\u00fc\u00e7leniyor. Biz buraya uzun s\u00fcreli geldik” dedi.<\/p>\n

Morgan, Mey \u0130\u00e7ki’nin sat\u0131\u015f a\u011f\u0131 sayesinde markalar\u0131n\u0131 50 bini a\u015fk\u0131n sat\u0131\u015f noktas\u0131na ula\u015ft\u0131racaklar\u0131n\u0131 s\u00f6yledi.<\/p>\n

Rak\u0131n\u0131n \u00f6nemini iyi bildiklerini, ulusal i\u00e7ki olarak g\u00f6r\u00fclen rak\u0131y\u0131 \u00fcr\u00fcn yelpazelerine katmaktan mutlu olduklar\u0131n\u0131 ifade eden Morgan, “Biz sad\u0131k m\u00fc\u015fterimizle birlikte Yeni Rak\u0131’n\u0131n pozisyonunu daha da g\u00fc\u00e7lendirmek istiyoruz. Rak\u0131n\u0131n \u00f6zellikle Almanya, Orta Do\u011fu, hatta \u00c7in pazarlar\u0131nda yayg\u0131n olmas\u0131n\u0131 sa\u011flayaca\u011f\u0131z” diye konu\u015ftu.<\/p>\n

T\u00fcrkiye’de alkol piyasas\u0131nda yap\u0131lan d\u00fczenlemeleri derinlemesine incelediklerini s\u00f6yleyen Morgan, \u015funlar\u0131 kaydetti:<\/p>\n

“Alkoll\u00fc i\u00e7kide T\u00fcrkiye’nin asl\u0131nda dengeli bir duru\u015fu oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. T\u00fcrkiye a\u00e7\u0131k bir toplum, toplumun kendi se\u00e7imlerini yapmas\u0131na m\u00fcsaade ediliyor. T\u00fct\u00fcn ve Alkol Piyasas\u0131 D\u00fczenleme Kurumu bulunuyor, biz de sekt\u00f6r\u00fcn d\u00fczenlemeye tabi olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. Biz al\u0131nan kararlara uygun davranaca\u011f\u0131z. Piyasada d\u00fcr\u00fcst bir oyuncu olaca\u011f\u0131z. T\u00fcketimde sorumlu davranma konusuna biz de kat\u0131l\u0131yoruz.”<\/p>\n

Mey \u0130\u00e7ki’nin Diageo Avrupa’n\u0131n bir par\u00e7as\u0131 olmas\u0131ndan gurur duyduklar\u0131n\u0131 ifade eden Morgan, Mey \u0130\u00e7ki \u00dcst Y\u00f6neticisi (CEO) Galip Yorganc\u0131o\u011flu ve ekibini g\u00f6revde tutacaklar\u0131n\u0131 s\u00f6yledi.<\/p>\n

Gazetecilerin sorular\u0131n\u0131 da cevaplayan Morgan, bu sat\u0131n alman\u0131n \u015firketin d\u00fcnya stratejisinin bir par\u00e7as\u0131 oldu\u011funu belirterek, bu stratejinin ise sat\u0131\u015flar\u0131 art\u0131rmak \u00fczerine kuruldu\u011funu, art\u0131\u015flar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc de geli\u015fen piyasalardan elde etmeyi hedeflediklerini anlatt\u0131.<\/p>\n

Alkol piyasas\u0131nda yap\u0131lan d\u00fczenlemelerin sat\u0131\u015f s\u00fcrecinde kendilerine tedirgin etmedi\u011fini dile getiren Morgan, T\u00fcrkiye’nin bu konuda Avrupa ile benzerlik g\u00f6sterdi\u011fini, sekt\u00f6re a\u015f\u0131r\u0131 k\u0131s\u0131tlama gelece\u011fi y\u00f6n\u00fcnde korkular\u0131 bulunmad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

Morgan, “T\u00fcrk H\u00fck\u00fcmeti bu konuda \u00e7ok dengeli bir tutum izliyor. Bunun devam etmesini bekliyoruz. \u00c7\u00fcnk\u00fc T\u00fcrkiye \u00e7ok say\u0131da turist \u00e7eken bir \u00fclke” yorumunda bulundu.<\/p>\n

Mey \u0130\u00e7ki, Hare ve Maestro i\u00e7in g\u00f6r\u00fc\u015fmelere ba\u015flayacak\u00a0<\/strong><\/p>\n

Mey \u0130\u00e7ki CEO’su Galip Yorganc\u0131o\u011flu ise Rekabet Kurulu’nun gerekli izni vermesinin ard\u0131ndan Mey \u0130\u00e7ki’nin art\u0131k Diageo’nun b\u00fcnyesine kat\u0131ld\u0131\u011f\u0131n\u0131 belirterek, “Biz bu sat\u0131\u015f\u0131 hem T\u00fcrk ekonomisinin g\u00fc\u00e7l\u00fc yap\u0131s\u0131na duyulan uluslararas\u0131 g\u00fcveni, hem de Mey’in k\u0131sa s\u00fcrede yakalad\u0131\u011f\u0131 b\u00fcy\u00fcme ve ba\u015far\u0131s\u0131n\u0131n ula\u015ft\u0131\u011f\u0131 y\u00fcksek de\u011feri kan\u0131tlamas\u0131 a\u00e7\u0131s\u0131ndan mutluluk verici bir geli\u015fme olarak de\u011ferlendiriyoruz” dedi.<\/p>\n

T\u00fcrk ekonomisinin son y\u0131llarda g\u00f6sterdi\u011fi ba\u015far\u0131 ivmesi ve g\u00fc\u00e7l\u00fc yap\u0131ya kavu\u015fmas\u0131n\u0131n bu sat\u0131n alma i\u015flemine sa\u011flam bir zemin olu\u015fturdu\u011funu dile getiren Yorganc\u0131o\u011flu, bu sat\u0131n alman\u0131n, uluslararas\u0131 piyasalar\u0131n T\u00fcrkiye’nin yat\u0131r\u0131m iklimine duydu\u011fu g\u00fcvenin de bir i\u015fareti olarak de\u011ferlendirilebilece\u011finin alt\u0131n\u0131 \u00e7izdi.<\/p>\n

Diageo’nun tecr\u00fcbesinin ve sahip oldu\u011fu pazar a\u011f\u0131n\u0131n sadece Mey i\u00e7in de\u011fil sekt\u00f6re \u00fcr\u00fcn sa\u011flayan \u00fcreticiler i\u00e7in de b\u00fcy\u00fck f\u0131rsatlar\u0131 beraberinde getirece\u011fine inand\u0131\u011f\u0131n\u0131 ifade eden Yorganc\u0131o\u011flu, \u015funlar\u0131 kaydetti:<\/p>\n

“Bu durum, bizim mevcut ihracat seviyemizi daha da art\u0131rmam\u0131za ve dolay\u0131s\u0131yla ekonomimize daha da fazla katk\u0131 sunmam\u0131z\u0131 sa\u011flayacakt\u0131r. Diageo’nun Mey’e yapt\u0131\u011f\u0131 bu yat\u0131r\u0131m, sekt\u00f6r\u00fcm\u00fcz a\u00e7\u0131s\u0131ndan tarihi bir d\u00f6n\u00fcm noktas\u0131d\u0131r. Bu g\u00fc\u00e7 birli\u011finden do\u011facak sinerjinin, yeni sat\u0131\u015f kanallar\u0131 ve kampanya f\u0131rsatlar\u0131n\u0131 beraberinde getirece\u011fine, T\u00fcrk alkoll\u00fc i\u00e7ki \u00fcr\u00fcnlerine ve \u00f6zellikle rak\u0131m\u0131za, uluslararas\u0131 pazarlarda daha fazla ihracat imkan\u0131 sa\u011flayaca\u011f\u0131na inan\u0131yorum.”<\/p>\n

Gazetecilerin sorular\u0131n\u0131 da yan\u0131tlayan Yorganc\u0131o\u011flu, lik\u00f6r ve cin markalar\u0131n\u0131n sat\u0131\u015f\u0131 konusunda, markalara ili\u015fkin de\u011ferleme \u00e7al\u0131\u015fmas\u0131n\u0131 k\u0131sa s\u00fcre i\u00e7inde yapacaklar\u0131n\u0131, yerli ve yabanc\u0131 al\u0131c\u0131larla g\u00f6r\u00fc\u015fmelere ba\u015flayacaklar\u0131n\u0131 bildirdi. Yorganc\u0131o\u011flu, T\u00fcrkiye’de cin pazar\u0131n\u0131n 1 milyon litre, lik\u00f6r\u00fcn ise 500-600 bin litre oldu\u011funu belirtti.<\/p>\n

Pazara ili\u015fkin bir soru \u00fczerine Yorganc\u0131o\u011flu, \u015fu anda rak\u0131 pazar\u0131n\u0131n k\u00fc\u00e7\u00fclmeye devam etti\u011fini, toplam pazarda y\u00fczde y\u00fczde 6-7 civar\u0131nda d\u00fc\u015f\u00fc\u015f oldu\u011funu bildirdi.<\/p>\n

Yorganc\u0131o\u011flu, bu y\u0131l sonuna kadar pazar\u0131n bu \u015fekilde seyretmesini beklediklerini, \u00f6n\u00fcm\u00fczdeki y\u0131l ise pazar\u0131 b\u00fcy\u00fctmeye \u00e7al\u0131\u015facaklar\u0131n\u0131 ifade etti.<\/p>\n

Kaynak : CNN T\u00dcRK<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\n

Portf\u00f6y\u00fcnde Johnnie Walker, J&B, Smirnoff, Gordon’s ve Baileys gibi markalar\u0131 bulunduran alkoll\u00fc i\u00e7ki \u00fcreticisi Diageo, Mey \u0130\u00e7ki’yi sat\u0131n alma i\u015flemlerini tamamlad\u0131.<\/p>\n

Diageo Avrupa Ba\u015fkan\u0131 Andrew Morgan, d\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda, dinamik ve b\u00fcy\u00fcyen bir piyasa olan T\u00fcrkiye’nin, Diageo i\u00e7in \u00f6nemli oldu\u011funu vurgulad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[357,359,356,358],"class_list":["post-39245","post","type-post","status-publish","format-standard","hentry","category-ekonomi","tag-diageo","tag-mey-icki","tag-mey-icki-sanayi-ve-ticaret-a-s","tag-tutun-ve-alkol-piyasasi-duzenleme-kurumu","odd"],"_links":{"self":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/39245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39245"}],"version-history":[{"count":0,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/39245\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39245"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}