{"id":3052,"date":"2009-01-22T12:20:04","date_gmt":"2009-01-22T10:20:04","guid":{"rendered":"http:\/\/www.korhanyilmaz.com\/?p=3052"},"modified":"2009-01-22T12:20:04","modified_gmt":"2009-01-22T10:20:04","slug":"google-reklam-servisini-kapatiyor","status":"publish","type":"post","link":"http:\/\/www.korhanyilmaz.com\/?p=3052","title":{"rendered":"Google reklam servisini kapat\u0131yor"},"content":{"rendered":"

\"Google<\/p>\n

\nKriz sebebiyle gittik\u00e7e k\u00f6t\u00fcye giden Google zor durumda.\n<\/p>\n

Google, internet kar\u015f\u0131s\u0131nda gelirleri d\u00fc\u015fen gazetelere sa\u011flad\u0131\u011f\u0131 reklam hizmetini 31 Mart’ta sonland\u0131r\u0131yor.<\/p>\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck arama motoru Google k\u00fcresel mali kriz nedeniyle gazetelere verdi\u011fi reklam hizmetleriyle ilgili departman\u0131n\u0131 kapat\u0131yor.<\/p>\n

ABD’de 2006’dan beri 800 gazeteye hizmet veren program 31 Mart’ta son bulacak.<\/p>\n

Google Yaz\u0131l\u0131 Medya Reklam Servisi M\u00fcd\u00fcr\u00fc Spencer Spinnel,” Reklamc\u0131lar bug\u00fcne kadar bu programla iy\u015f sonu\u00e7lar elde etti ancak durum eskisi gibi de\u011fil. \u00d6nce baz\u0131 problemlerin \u00e7\u00f6z\u00fclmesi gerekiyor” dedi.<\/p>\n

Google’\u0131n en \u00e7ok gelir getiren reklamlar\u0131 internette yap\u0131lan aramalardan geliyor. ABD’deki mali kriz bir \u00e7ok sekt\u00f6r\u00fc oldu\u011fu gibi medya sekt\u00f6r\u00fcn\u00fc ve dolay\u0131s\u0131yla reklam sekt\u00f6r\u00fcn\u00fc vurdu.<\/p>\n

\u0130NTERNET OLUMSUZ ETK\u0130LED\u0130<\/p>\n

ABD’de insanlar art\u0131k gazeteleri bas\u0131l\u0131 okumak yerine internetten okuyunca medya kurulu\u015flar\u0131n\u0131n gelirlerinde b\u00fcy\u00fck d\u00fc\u015f\u00fc\u015fler oldu. Art\u0131k bas\u0131l\u0131 gazetelere reklam vermek ne reklam verenin, ne de mecra sahibinin i\u015fine gelmiyor.<\/p>\n

\u0130\u015e\u00c7\u0130 \u00c7IKARDI<\/p>\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck arama motoru da di\u011fer \u015firketler gibi k\u00fcresel mali kriz nedeniyle bir dizi \u00f6nlem ald\u0131. \u015eirket k\u0131sa s\u00fcre \u00f6nce 100 ki\u015fiyi i\u015ften \u00e7\u0131karaca\u011f\u0131n\u0131 duyurmu\u015ftu. \u015eirketin borsadaki hisseleri de ge\u00e7en y\u0131la g\u00f6re y\u00fczde 56 oran\u0131nda d\u00fc\u015fm\u00fc\u015f durumda.<\/p>\n

Google, ge\u00e7en y\u0131l\u0131n son \u00e7eyrek sonu\u00e7lar\u0131n\u0131 bug\u00fcn a\u00e7\u0131klayacak.<\/p>\n

GAZETELER BATIYOR<\/p>\n

\u0130nternet gazetecili\u011finin yayg\u0131nla\u015fmas\u0131yla birlikte ABD’de gazeteler iflas\u0131n e\u015fi\u011fine geldi. \u00dclkenin en b\u00fcy\u00fck gazetelerinden New York Times Meksikal\u0131 bir yat\u0131r\u0131mc\u0131y\u0131 b\u00fcnyesine katarak likit sorununu bir s\u00fcreli\u011fine de olsa \u00e7\u00f6zd\u00fc. Minnepois Star Tribune adl\u0131 gazete ise iflas bayra\u011f\u0131n\u0131 a\u00e7t\u0131.<\/p>\n

ABD medyas\u0131ndaki durum b\u00f6yle olunca Google da yaz\u0131l\u0131 medyaya hizmet veren departman\u0131n\u0131 kapatt\u0131. \u015eirket, bu mecralar i\u00e7in bir s\u00fcreli\u011fine baz\u0131 \u00e7al\u0131\u015fanlar\u0131n\u0131n mesai harcayaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n

Kaynak : Vatan Gazetesi<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\n

Kriz sebebiyle gittik\u00e7e k\u00f6t\u00fcye giden Google zor durumda. <\/p>\n

Google, internet kar\u015f\u0131s\u0131nda gelirleri d\u00fc\u015fen gazetelere sa\u011flad\u0131\u011f\u0131 reklam hizmetini 31 Mart’ta sonland\u0131r\u0131yor.<\/p>\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck arama motoru Google k\u00fcresel mali kriz nedeniyle gazetelere verdi\u011fi reklam hizmetleriyle ilgili departman\u0131n\u0131 kapat\u0131yor.<\/p>\n

ABD’de 2006’dan beri 800 gazeteye <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3052","post","type-post","status-publish","format-standard","hentry","category-bilim-ve-teknoloji","odd"],"_links":{"self":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/3052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3052"}],"version-history":[{"count":0,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/3052\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3052"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}