![\"Bir](\"http:\/\/www.korhanyilmaz.com\/wp-content\/uploads\/2008\/12\/fc9a3e7713297a48a0fa492bx.jpg\" "\\"Bir")
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1984 y\u0131l\u0131n\u0131n ilk g\u00fcnlerinde Apple bilgisayar \u015firketi yeni bir modeli piyasaya s\u00fcrd\u00fc. Macintosh isimli bu bilgisayar hem modern bilgisayarlar\u0131n modeli oldu hem de i\u00e7indeki Mac OS sisteminin kullan\u0131m kolayl\u0131\u011f\u0131yla bir devrime imza att\u0131…..<\/p>\n
\u00d6n\u00fcm\u00fczdeki bir ay i\u00e7inde bilgisayar dergileri ve internet sitelerinde yap\u0131lacak kutlama t\u00f6renlerine haz\u0131rl\u0131kl\u0131 olun: D\u00fcnyan\u0131n en pop\u00fcler olmasa da en \u00e7ok ‘fan’\u0131 bulunan bilgisayar sistemi Macintosh, do\u011fumunun 25. y\u0131l\u0131n\u0131 kutluyor… Gabriel Garcia Marquez gibi b\u00fcy\u00fck romanc\u0131lardan Lost’un yarat\u0131c\u0131s\u0131 JJ Abrams’a, usta \u015fark\u0131c\u0131 Erykah Badu’dan Baba y\u00f6netmen Francis Ford Coppola’ya ve m\u00fczik sihirbaz\u0131 Brian Eno’ya e\u011flence ve g\u00f6steri d\u00fcnyas\u0131n\u0131n \u00f6nde gelen bir\u00e7ok ismi sad\u0131k Macintosh kullan\u0131c\u0131lar\u0131 olarak biliniyor. Apple da bu isimlerin sadakatini bir reklam \u00f6\u011fesine d\u00f6n\u00fc\u015ft\u00fcrmeyi her f\u0131rsatta ba\u015far\u0131yor. 1984 y\u0131l\u0131n\u0131n 24 Ocak g\u00fcn\u00fc piyasaya \u00e7\u0131kan Macintosh, Apple’\u0131n ilk b\u00fcy\u00fck ba\u015far\u0131s\u0131yd\u0131 ve \u015firkete bu hayranlar\u0131n sevgisini kazand\u0131ran ilk at\u0131l\u0131md\u0131…<\/p>\n
PC D\u00dcNYASINI SARSAN KUTU
\n1984 y\u0131l\u0131nda bilgisayar d\u00fcnyas\u0131na h\u00e2kim olan IBM, kullan\u0131m\u0131 kolay olmayan bir sistem sunuyor, hen\u00fcz Bill Gates’in Windows devrimi ger\u00e7eklemedi\u011fi i\u00e7in ‘ki\u015fisel bilgisayar’ denilen cihazlara ‘geek’ tabir edilen teknoloji merakl\u0131lar\u0131 d\u0131\u015f\u0131nda pek az ki\u015fi yakla\u015fmaya cesaret edebiliyordu. Macintosh bunu de\u011fi\u015ftirdi ve \u015f\u0131k, kolay bir sistemle Amerika’dan ba\u015flayan bir bilgisayar \u00e7\u0131lg\u0131nl\u0131\u011f\u0131n\u0131n do\u011fumunu haz\u0131rlad\u0131.<\/p>\n
MCINTOSH ELMASINI ISIRMAK
\n1984’te meyve veren proje, asl\u0131nda 1970’lerde ba\u015flam\u0131\u015ft\u0131. Jef Raskin isimli bir m\u00fchendisin \u00f6nderli\u011finde George Crow, Bill Atkinson, Andy Hertzfeld, Burrell Smith, Jerry Manock isimli tasar\u0131mc\u0131lardan olu\u015fan bir grup, IBM’e rakip olacak bir sistem \u00fczerinde \u00e7al\u0131\u015ft\u0131lar. Raskin internette yay\u0131mlad\u0131\u011f\u0131 bir yaz\u0131da projenin ismini nas\u0131l verdi\u011fini \u015f\u00f6yle anlat\u0131yor: “En sevdi\u011fim elma t\u00fcr\u00fc olan sulu McIntosh elmalar\u0131n\u0131n ismini se\u00e7tim, ama m\u00fczik aletleri \u00fcreten McIntosh \u015firketiyle sorun ya\u015famayal\u0131m diye araya bir ‘a’ ekledim…”<\/p>\n
DERS\u0130M\u0130Z: S\u00dcR\u00dcKLE VE BIRAK
\nAtkinson ve Raskin, ‘fareyle s\u00fcr\u00fckle ve b\u0131rak’ ve ‘bas\u0131nca se\u00e7enekleri beliren men\u00fc’ gibi bug\u00fcn bilgisayar kullan\u0131rken ba\u015fvurdu\u011fumuz en temel teknikleri Macintosh’u yarat\u0131rken geli\u015ftirdiler. Daha \u00f6nce fare kullan\u0131m\u0131 yayg\u0131n de\u011fildi, hantal IBM bilgisayarlar\u0131nda i\u015flemler siyah beyaz bir ekranda \u00f6zel kodlar yazarak ger\u00e7ekle\u015fiyordu. Raskin ilk ba\u015fta itirazlarla kar\u015f\u0131la\u015fm\u0131\u015f: “S\u00fcr\u00fckle ve b\u0131rak tekni\u011fini insanlara kabul ettirmem zaman ald\u0131… Xerox sistemlerde kullan\u0131lan ‘bir kere t\u0131kla, b\u0131rak, istedi\u011fin yere git, yeniden t\u0131kla’ tekni\u011fi yerine ‘s\u00fcr\u00fckle ve b\u0131rak’\u0131n daha kullan\u0131\u015fl\u0131 oldu\u011funu sonunda kabul ettiler.” Raskin, Apple \u015firketinin 31. \u00e7al\u0131\u015fan\u0131yd\u0131, 1978’de \u015firkete kat\u0131lmadan \u00f6nce Apple’\u0131n kurucular\u0131 Steve Jobs ve Steve Wozniak’la Apple’\u0131 kurup y\u00f6nettikleri garajda 1976 y\u0131l\u0131nda bulu\u015fmu\u015ftu. Daha \u00f6nce \u015firkette ‘bas\u0131l\u0131 materyallerden’ sorumlu olan Raskin’in Macintosh projesindeki g\u00f6revi, bir g\u00fczel kitap gibi iyi tasarlanm\u0131\u015f bir \u00fcr\u00fcn olu\u015fturmakt\u0131. 1981’de kavga edip \u015firketten ayr\u0131lmas\u0131na sebep olan Steve Jobs projeye bay\u0131lm\u0131\u015f, bunun pazarlama potansiyelini g\u00f6rm\u00fc\u015ft\u00fc.<\/p>\n
B\u00dcY\u00dcK B\u0130RADER REKLAMI
\n22 Ocak 1984’te, Amerikan futbol ligi NFL’in ‘Super Bowl’ olarak bilinen final ma\u00e7\u0131 gecesi tan\u0131t\u0131m reklamlar\u0131 televizyonlarda d\u00f6nmeye ba\u015flayan Macintosh, tan\u0131t\u0131m kampanyas\u0131yla da Amerikay\u0131 sarsm\u0131\u015ft\u0131. Reklam b\u00f6l\u00fcmlerinin ders kitaplar\u0131nda okutulan bu reklam\u0131 \u00fcnl\u00fc y\u00f6netmen Ridley Scott \u00e7ekmi\u015f, George Orwell’in 1984 roman\u0131na g\u00f6nderme yapan filmde bir kad\u0131n karakter, ‘uyum’ yerine ‘\u00f6zg\u00fcrl\u00fc\u011f\u00fc’ temsil eden Macintosh’u temsil ediyor, siyah \u00fcniformal\u0131 ‘d\u00fc\u015f\u00fcnce polisleri’nden ka\u00e7an kahraman\u0131m\u0131z, elindeki \u00e7eki\u00e7le B\u00fcy\u00fck Birader’in kitleleri uyuttu\u011fu ekran\u0131 parampar\u00e7a ediyordu. Sonra da \u015fu yaz\u0131 ekranda beliriyordu: “24 Ocak 1984’te Apple Computer, Macintosh sistemini piyasaya s\u00fcr\u00fcyor. Ve b\u00f6ylece siz, 1984 y\u0131l\u0131n\u0131n neden 1984 roman\u0131ndaki gibi olmayaca\u011f\u0131n\u0131 g\u00f6receksiniz.” O y\u0131l Newsweek dergisinin kas\u0131m say\u0131s\u0131ndaki 39 reklam sayfas\u0131n\u0131n tamam\u0131n\u0131 alan Apple, bu sayede Macintosh’u tam bir reklam bombard\u0131man\u0131yla halka duyurmu\u015f oldu.<\/p>\n","protected":false},"excerpt":{"rendered":"
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1984 y\u0131l\u0131n\u0131n ilk g\u00fcnlerinde Apple bilgisayar \u015firketi yeni bir modeli piyasaya s\u00fcrd\u00fc. Macintosh isimli bu bilgisayar hem modern bilgisayarlar\u0131n modeli oldu hem de i\u00e7indeki Mac OS sisteminin kullan\u0131m kolayl\u0131\u011f\u0131yla bir devrime imza att\u0131…..<\/p>\n
\u00d6n\u00fcm\u00fczdeki bir ay i\u00e7inde bilgisayar dergileri ve internet sitelerinde yap\u0131lacak kutlama t\u00f6renlerine haz\u0131rl\u0131kl\u0131 olun: D\u00fcnyan\u0131n <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2320","post","type-post","status-publish","format-standard","hentry","category-bilim-ve-teknoloji","odd"],"_links":{"self":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/2320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2320"}],"version-history":[{"count":0,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/2320\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2320"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}