{"id":2175,"date":"2008-12-06T12:22:52","date_gmt":"2008-12-06T10:22:52","guid":{"rendered":"http:\/\/www.korhanyilmaz.com\/?p=2175"},"modified":"2008-12-06T12:22:52","modified_gmt":"2008-12-06T10:22:52","slug":"pembe-krampon-futbolcuyu-bozar-mi","status":"publish","type":"post","link":"http:\/\/www.korhanyilmaz.com\/?p=2175","title":{"rendered":"Pembe krampon futbolcuyu bozar (m\u0131?)"},"content":{"rendered":"

\"Pembe<\/a><\/p>\n

Galatasarayl\u0131 futbolcu Milan Baros’un pembe kramponlar\u0131yla iki ma\u00e7ta \u00fcst \u00fcste gol atmas\u0131, yeni bir tart\u0131\u015fmay\u0131 da beraberinde getirdi. Kad\u0131nlara \u00f6zg\u00fc bir renk olan pembe, erkek adama yak\u0131\u015f\u0131r m\u0131yd\u0131?.. \"\" “\u015eimdinin kramponlar\u0131 olacakt\u0131 o zaman; bak bakal\u0131m Metin Oktay ka\u00e7 gol at\u0131yordu? 400’\u00fc ge\u00e7erdi Ta\u00e7s\u0131z Kral. Can Bartu’nun tekni\u011fi bal\u00e7\u0131k sahada \u00fc\u00e7 kilo \u00e7eken Dinyakos’larla bile bug\u00fcnkilere ta\u015f \u00e7\u0131kart\u0131r.” 50’li, 60’l\u0131 y\u0131llar\u0131 Dolmabah\u00e7e Stad\u0131’n\u0131n trib\u00fcnlerinde ge\u00e7irenler “Krampon,” dedi\u011finizde b\u00f6yle anlat\u0131rlar o g\u00fcnleri…
\nKrampon, 100 bin ki\u015fiyi bir stada toplayan modern gladyat\u00f6rlerin, yani futbolcular\u0131n tek silah\u0131. O silah\u0131 \u00fcreten dev spor markalar\u0131n\u0131n ye\u015fil sahan\u0131n d\u0131\u015f\u0131nda ba\u015flayan ve i\u00e7inde s\u00fcren amans\u0131z rekabeti bug\u00fcnlerde pek renklendi! \u0130ki ‘karde\u015f’ firma Adidas ve Puma aras\u0131nda ba\u015flayan krampon sava\u015flar\u0131nda Alman devi Adidas, son 10 y\u0131lda kar\u015f\u0131s\u0131nda bir Amerikan devini buldu: Nike. 1964’te Japonya’dan ABD’ye ko\u015fu ayakkab\u0131s\u0131 ithal edip satan Phill Knight ve Bill Bowerman’\u0131n “Biz de yapabiliriz,” diyerek kurduklar\u0131 Nike, 30 y\u0131l boyunca futboldan uzak durdu. Futbol, Kuzey Amerika k\u0131tas\u0131n\u0131n \u00fcvey sporuydu ve ‘G\u00fczel Oyun’un anavatan\u0131 Avrupa k\u0131tas\u0131 Adidas giyiyordu. Adolf ve Rudolf Deisler karde\u015flerin 1925 y\u0131l\u0131nda icat ettikleri futbol ayakkab\u0131s\u0131, oyunun tarihinde bir devrimdi. Farkl\u0131 zeminler i\u00e7in Deisler karde\u015fler de\u011fi\u015febilir krampon vidalar\u0131 icat etmi\u015f ve futbolcular\u0131n ya\u011f\u0131\u015fl\u0131 havalarda daha fazla ayakta kalmalar\u0131n\u0131 sa\u011flam\u0131\u015flard\u0131. Bu icad\u0131n kime ait oldu\u011fu sonralar\u0131 iki karde\u015fin aras\u0131n\u0131 a\u00e7acak ve Adidas-Puma rekabeti ba\u015flayacakt\u0131. 1954 D\u00fcnya Kupas\u0131’n\u0131 Almanya kazand\u0131\u011f\u0131nda t\u00fcm futbolcular Adidas’\u0131n siyah \u00fczerine alameti farikas\u0131 \u00fc\u00e7 beyaz bantl\u0131 kramponlar\u0131n giyiyor, \u015firket d\u00fcnya pazar\u0131n\u0131n y\u00fczde 75’ini elinde tutuyordu. Gola, Valsport, Hummel, Mitre, Joma, Asics gibi markalar Adidas ile rekabet bile edemediler o y\u0131llarda.
\n1979’da d\u00fcnyan\u0131n en \u00e7ok satan kramponu Copa Mondial’\u0131 piyasaya s\u00fcren Adidas yine bir\u00e7ok rakip buldu kar\u015f\u0131s\u0131nda.
\nLotto, Umbro, Diadora, Mizuna, Kappa, ‘d\u00fc\u015fman karde\u015f’ Puma ve Reebok. ABD’de fitness pazar\u0131n\u0131 ele ge\u00e7iren Nike, h\u00e2l\u00e2 topa girmekte teredd\u00fct ediyordu. Adidas, 1994’te eski bir futbolcu olan Craig Johnston’\u0131n \u00f6zel tasar\u0131m\u0131 olan Predator’\u0131 piyasaya \u00e7\u0131kard\u0131\u011f\u0131nda futbol pazar\u0131nda k\u0131yamet koptu.
\n90’lar\u0131n ortas\u0131nda Nike en b\u00fcy\u00fck rakibi g\u00f6rd\u00fc\u011f\u00fc ve sonralar\u0131 sat\u0131n alaca\u011f\u0131 Reebok’\u0131n krampon pazar\u0131ndaki pay\u0131na g\u00f6z dikti ve 1994’te krampon pazar\u0131na girdi. Amerikan spor end\u00fcstrisinin reklam d\u00e2hileri, Brezilya milli tak\u0131m\u0131 ve onun en b\u00fcy\u00fck y\u0131ld\u0131z\u0131 Ronaldo \u00fczerinden reklam kampanyas\u0131 ba\u015flatt\u0131lar. 98 D\u00fcnya Kupas\u0131 finallerinde sonu\u00e7 h\u00fcsrand\u0131. Adidas giyen Fransa, Nike giyen Brezilya’y\u0131 finalde 3-0 ile ge\u00e7ti ve kupay\u0131 kald\u0131rd\u0131. Nike, radikal tasar\u0131mlarla agresif bir kampanya y\u00fcr\u00fctmeye ba\u015flad\u0131.
\nNike Air Zoom Total 90, ezberi bozdu.
\nKramponun ba\u011fc\u0131klar\u0131 ortada de\u011fil kenardayd\u0131 ve futbolcu aya\u011f\u0131n\u0131n \u00fcst\u00fcyle art\u0131k topu \u00e7ok daha rahat kontrol edebiliyordu.. Adidas ‘g\u00fc\u00e7’ derken, Nike her zaman ‘teknik’ diyordu. Roberto Carlos, Ronaldinho ve Ronaldo, Nike giyiyordu.
\n2002 D\u00fcnya Kupas\u0131 Brezilya ve Nike’\u0131n oldu…
\nKramponun rengi, futbolun muhafazak\u00e2rlar\u0131 i\u00e7in h\u00e2l\u00e2 siyah ama; marka rekabeti modan\u0131n trendlerini de son y\u0131llarda ye\u015fil sahalara ta\u015f\u0131d\u0131. 20 y\u0131l \u00f6ncesine kadar iki damla ya\u011fmurla bile \u00e7amur deryas\u0131na d\u00f6nen sahalarda aya\u011f\u0131na ne renk krampon giyersen giy, ma\u00e7\u0131n be\u015finci dakikas\u0131nda o kramponlar siyaht\u0131. Devir de\u011fi\u015fmi\u015fti, terden s\u0131r\u0131s\u0131klam olmu\u015f formalar art\u0131k yerini Climax kuma\u015f teknolojisine b\u0131rakm\u0131\u015f, topu 90’a takan kadife ayaklar da renklenmi\u015fti. Nike, 94’te siyah ile k\u0131rm\u0131z\u0131y\u0131 kombine eden Adidas’a 2004 y\u0131l\u0131nda k\u0131rm\u0131z\u0131-mavi renklerde Mercurial Vapour II modeliyle cevap verdi. O d\u00f6nem Galatasaray formas\u0131 giyen Necati Ate\u015f, farkl\u0131 renklerdeki kramponlarla sahaya \u00e7\u0131km\u0131\u015f, mavi renk tercihi sar\u0131-k\u0131rm\u0131z\u0131l\u0131 taraftarlar\u0131n pek ho\u015funa gitmemi\u015fti. D\u00f6rt y\u0131l sonra Emre Bel\u00f6zo\u011flu’nun Fenerbah\u00e7e formas\u0131n\u0131n alt\u0131na k\u0131rm\u0131z\u0131 krampon tercih etmesi de kul\u00fcb\u00fcn y\u00fcksek katlar\u0131nda ho\u015f kar\u015f\u0131lanmayacak, eski Galatasarayl\u0131 y\u0131ld\u0131z, klasik siyaha d\u00f6nmek zorunda kalacakt\u0131.
\nBu y\u0131l\u0131n ba\u015f\u0131nda Mercurial modelini turuncu renkte \u00fcreten Nike, radikal bir renge do\u011fru ko\u015fusunda sona yakla\u015f\u0131yordu ve bombay\u0131 y\u0131l\u0131n son ay\u0131na saklad\u0131. Noel tatili \u00f6ncesi, hediyelik sat\u0131\u015flar\u0131n\u0131n tavan yapt\u0131\u011f\u0131 Avrupa pazar\u0131nda, sevgililerine tatl\u0131 bir s\u00fcrpriz yapmak isteyen kad\u0131nlar\u0131n kalbine bir ok gibi sapland\u0131 pembe Mercurial. Adidas’\u0131n evi Almanya’da, Bayern M\u00fcnih’in Frans\u0131z y\u0131ld\u0131z\u0131, eski Galatasarayl\u0131 Ribery ile pembe kramponlar\u0131n lansman\u0131n\u0131 yapmak elbette ki rastlant\u0131 de\u011fildi. Adidas ve Zidane modas\u0131 yerini Nike ve Ribery’ye b\u0131rakm\u0131\u015ft\u0131. Ye\u015fil sahalar\u0131n metroseks\u00fcelleri i\u00e7in bi\u00e7ilmi\u015f kaftand\u0131 pembe krampon. Cristiano Ronaldo, Robinho, Drogba ve \u0130talya’n\u0131n ma\u00e7osu Materazzi!.. Nike, Ribery’ye Pembe Panter’li bir reklam filmi \u00e7ektirdi ve pazarda k\u0131sa s\u00fcrede istedi\u011fini ald\u0131. Yazan biz, okuyan sizler pembe kramponlar\u0131 konu\u015fmaya ba\u015flad\u0131k. T\u00fcrkiye’de biraz da mecburiyetten tek tarafl\u0131 bak\u0131ld\u0131 pembe kramponlara… Memlekette topa vurmak isteyenlerin mahalle aras\u0131 arsalar\u0131 \u00e7oktan ‘rezidanslar’la doldu\u011fundan, bizim kamuoyunda kramponun teknolojisinden \u00e7ok, ‘k\u0131z rengi’ pembesi konu\u015fuldu. Milan Baros’a pembe Nike’lar\u0131 u\u011furlu gelmi\u015f, bir ayd\u0131r gol atamayan \u00c7ek y\u0131ld\u0131z pembelerle iki ma\u00e7ta d\u00f6rt gol atm\u0131\u015ft\u0131. Ne kramponun zemini tutan \u00fcst\u00fcn teknolojisi Vapor Traction System ne de 210 graml\u0131k t\u00fcy gibi a\u011f\u0131rl\u0131\u011f\u0131 konu\u015fuldu.
\nNike ve Adidas’\u0131n amans\u0131z rekabetinde bundan sonraki durak ki\u015fiye \u00f6zel kramponlar. “Tarak kemi\u011fim var, topu\u011fun teki 1 cm y\u00fcksek olsun, \u00fcst\u00fcnde ad\u0131m olsun; rengi de mor olsun,” diyorsunuz.
\nSizin ad\u0131n\u0131za krampon \u00fcretiyorlar.<\/p>\n

Kaynak :\u00a0 B\u00dcLENT T\u0130MURLENK\u00a0 \/ Sabah Gazetesi <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\n

Galatasarayl\u0131 futbolcu Milan Baros’un pembe kramponlar\u0131yla iki ma\u00e7ta \u00fcst \u00fcste gol atmas\u0131, yeni bir tart\u0131\u015fmay\u0131 da beraberinde getirdi. Kad\u0131nlara \u00f6zg\u00fc bir renk olan pembe, erkek adama yak\u0131\u015f\u0131r m\u0131yd\u0131?.. “\u015eimdinin kramponlar\u0131 olacakt\u0131 o zaman; bak bakal\u0131m Metin Oktay ka\u00e7 gol at\u0131yordu? 400’\u00fc ge\u00e7erdi Ta\u00e7s\u0131z Kral. Can Bartu’nun tekni\u011fi bal\u00e7\u0131k sahada \u00fc\u00e7 <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-2175","post","type-post","status-publish","format-standard","hentry","category-gundem","odd"],"_links":{"self":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/2175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2175"}],"version-history":[{"count":0,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/2175\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2175"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}