{"id":1779,"date":"2008-10-13T11:05:38","date_gmt":"2008-10-13T08:05:38","guid":{"rendered":"http:\/\/www.korhanyilmaz.com\/?p=1779"},"modified":"2008-10-13T11:05:38","modified_gmt":"2008-10-13T08:05:38","slug":"diziden-4-milyon-dolar-kazanan-kim","status":"publish","type":"post","link":"http:\/\/www.korhanyilmaz.com\/?p=1779","title":{"rendered":"Diziden 4 milyon dolar kazanan kim?"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.korhanyilmaz.com\/wp-content\/uploads\/2008\/10\/c294be5519c6894185e6801ax.jpg\"  class=\"lightview\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1780 aligncenter\" title=\"Diziden 4 milyon dolar kazanan kim? \" src=\"http:\/\/www.korhanyilmaz.com\/wp-content\/uploads\/2008\/10\/c294be5519c6894185e6801ax.jpg\" alt=\"\" width=\"380\" height=\"200\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">400 milyon dolar\u0131 a\u015fan dizi sekt\u00f6r\u00fcnde aslan pay\u0131n\u0131 d\u00f6rt b\u00fcy\u00fck yap\u0131mc\u0131 bulunduruyor. Listenin ba\u015f\u0131nda 4 milyon YTL&#8217;lik kazanc\u0131yla Sinan \u00c7etin var. Yaprak D\u00f6k\u00fcm\u00fc&#8217;n\u00fcn yap\u0131mc\u0131s\u0131 Kerem \u00c7atay ise 3 milyon 930 bin YTL ikinci s\u0131rada. ..<\/p>\n<p style=\"text-align: justify;\">T\u00fcrkiye&#8217;de ilk televizyon yay\u0131nlar\u0131n\u0131n ba\u015flad\u0131\u011f\u0131 1970&#8217;li y\u0131llardan bug\u00fcne televizyon dizileri hayat\u0131n hep \u00f6nemli birer par\u00e7as\u0131 oldu. Televizyonun ithal edildi\u011fi o y\u0131llarda g\u00f6sterilen diziler de ithaldi. Dallas, Bonanza, K\u00fc\u00e7\u00fck Ev, Komiser KolomboAradan ge\u00e7en 40 y\u0131lda \u00e7ok \u015fey de\u011fi\u015fti. 400 milyon dolar\u0131 a\u015fan devasa bir sekt\u00f6r haline gelen dizi end\u00fcstrisi hem Ye\u015fil\u00e7am sinemas\u0131n\u0131n enkaz\u0131 alt\u0131nda kalan bir\u00e7ok sinemac\u0131 i\u00e7in kurtulu\u015f hem de yeni zenginler yaratan bir &#8216;business&#8217;a d\u00f6n\u00fc\u015ft\u00fc. <!--more--><\/p>\n<p style=\"text-align: justify;\">FORBES dergisinin haberine g\u00f6re, Rekabet Kurumu&#8217;nun 2007 Eyl\u00fcl ay\u0131nda yay\u0131nlad\u0131\u011f\u0131 rapor, T\u00fcrkiye&#8217;deki toplam reklam pazar\u0131n\u0131n 3 milyar 675 milyon YTL&#8217;lik b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu rakam\u0131n y\u00fczde 40&#8217;\u0131 televizyon kanallar\u0131na gidiyor. Ulusal kanallar ise TV reklam pastas\u0131n\u0131n y\u00fczde 76&#8217;s\u0131n\u0131 elinde tutuyor.<\/p>\n<p style=\"text-align: justify;\"><strong><em>D\u0130Z\u0130LER\u0130N REKLAMDAN ALDI\u011eI PAY Y\u00dcZDE 38<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">Televizyon kanallar\u0131 i\u00e7in en cazip reklam toplama arac\u0131 ku\u015fkusuz diziler. Televizyonlarda reklam a\u00e7\u0131s\u0131ndan en k\u0131ymetli saatleri ifade eden prime time ku\u015fa\u011f\u0131 neredeyse tamamen dizilerle dolduruluyor. Medya Takip Merkezi&#8217;nin verilerine g\u00f6re 25-31 A\u011fustos 2008 haftas\u0131nda televizyon dizilerinin reklamdan ald\u0131\u011f\u0131 pay y\u00fczde 38&#8217;le ba\u015f\u0131 \u00e7ekiyor.<\/p>\n<p style=\"text-align: justify;\">Dolay\u0131s\u0131yla diziler, kanalar i\u00e7in vazge\u00e7ilmez olmaya devam ediyor. 2007-2008 yay\u0131n d\u00f6neminde 25&#8217;i yeni 46 dizi yay\u0131na girdi. Bu dizilerden 11&#8217;i ise yay\u0131nland\u0131klar\u0131 ilk birka\u00e7 hafta i\u00e7inde reyting duvar\u0131na \u00e7arparak yay\u0131ndan kald\u0131r\u0131ld\u0131.<\/p>\n<p style=\"text-align: justify;\">Ulusal kanallarda yay\u0131nlanan dizilerin b\u00f6l\u00fcm ba\u015f\u0131 fiyatlar\u0131 160 bin YTL ile 350 bin YTL aras\u0131nda de\u011fi\u015fiyor. Yap\u0131mc\u0131lar ise dizilerinin ald\u0131klar\u0131 reytinglere g\u00f6re y\u00fczde 2 ile y\u00fczde 10 aras\u0131nda de\u011fi\u015fen oranlarda kar elde ediyor. Yap\u0131mc\u0131lar\u0131n kar marjlar\u0131n\u0131 belirleyen en \u00f6nemli etkense hi\u00e7 ku\u015fkusuz reyting.<\/p>\n<p style=\"text-align: justify;\"><strong><em>NE KADAR REYT\u0130NG O KADAR \u00dcCRET<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">Reytingler dizi yap\u0131mc\u0131lar\u0131 i\u00e7in sadece bir cezaland\u0131rma arac\u0131 de\u011fil. Televizyon kanallar\u0131 yap\u0131mc\u0131lar i\u00e7in reytinge dayal\u0131 bir \u00f6d\u00fcl mekanizmas\u0131 da olu\u015fturdu. Yap\u0131mc\u0131lar dizilerinin her b\u00f6l\u00fcm\u00fc i\u00e7in kanallardan 160 bin YTL ile 350 bin YTL aras\u0131nda de\u011fi\u015fen \u00fccretler al\u0131yor. Ama bu fiyatlar y\u00fczde 7 reyting baraj\u0131na kadar ge\u00e7erli.<\/p>\n<p style=\"text-align: justify;\">2007-2008 sezonunu her hafta ald\u0131\u011f\u0131 ortalama y\u00fczde 19&#8217;luk reytingle kapatan &#8216;Yaprak D\u00f6k\u00fcm\u00fc&#8217; y\u00fczde 7 s\u0131n\u0131r\u0131ndan ba\u015flayarak her bir puan reyting i\u00e7in ald\u0131\u011f\u0131 10 bin YTL ile her hafta yap\u0131mc\u0131s\u0131 Kerem \u00c7atay&#8217;\u0131n cebine fazladan 120 bin YTL girmesini sa\u011flad\u0131. Yaprak D\u00f6k\u00fcm\u00fc&#8217;n\u00fcn bu ba\u015far\u0131s\u0131 Kerem \u00c7atay&#8217;\u0131 &#8216;en \u00e7ok kazanan yap\u0131mc\u0131lar&#8217; s\u0131ralamas\u0131nda ikincili\u011fe ta\u015f\u0131d\u0131. Listenin ilk s\u0131ras\u0131nda yer alan Sinan \u00c7etin&#8217;in s\u0131rr\u0131 ise istikrar. Be\u015f sezon boyunca y\u00fcksek reytingler alarak yay\u0131nlanmaya devam eden Avrupa Yakas\u0131 162 b\u00f6l\u00fcm boyunca tek ba\u015f\u0131na yaratt\u0131\u011f\u0131 40 milyon YTL&#8217;lik ciro ve sa\u011flad\u0131\u011f\u0131 4 milyon YTL&#8217;lik karla Sinan \u00c7etin&#8217;i ilk s\u0131raya ta\u015f\u0131d\u0131.<\/p>\n<p style=\"text-align: justify;\">Haberin devam\u0131 FORBES dergisinin son say\u0131s\u0131nda&#8230;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #888888;\">Kaynak : Sabah Gazetesi<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">400 milyon dolar\u0131 a\u015fan dizi sekt\u00f6r\u00fcnde aslan pay\u0131n\u0131 d\u00f6rt b\u00fcy\u00fck yap\u0131mc\u0131 bulunduruyor. Listenin ba\u015f\u0131nda 4 milyon YTL&#8217;lik kazanc\u0131yla Sinan \u00c7etin var. Yaprak D\u00f6k\u00fcm\u00fc&#8217;n\u00fcn yap\u0131mc\u0131s\u0131 Kerem \u00c7atay ise 3 milyon 930 bin YTL ikinci s\u0131rada. ..<\/p>\n<p style=\"text-align: justify;\">T\u00fcrkiye&#8217;de ilk televizyon yay\u0131nlar\u0131n\u0131n ba\u015flad\u0131\u011f\u0131 1970&#8217;li y\u0131llardan bug\u00fcne televizyon dizileri hayat\u0131n hep \u00f6nemli <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1779","post","type-post","status-publish","format-standard","hentry","category-ekonomi","odd"],"_links":{"self":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/1779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1779"}],"version-history":[{"count":0,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=\/wp\/v2\/posts\/1779\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1779"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.korhanyilmaz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}